books

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

Traditional bookstores have always existed on high streets, but in the digital age, the internet is proving to become a serious competitor to traditional brick and mortar stores. This article examines both sides of the coin and provides an appropriate insight into the phenomenon of shopping of books online.

Books have always been present with humanity in one form or other since a long time. The wonders of the industrial age have made it possible for books to become an inseparable part of the human psyche in modern times. Indeed they are a life time friend for one and all!

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Infibeam.com's newly launched book section displays books that cater to reading tastes of all ages and interests with more than 1.5 million International titles, consistently low prices and free shipping across India.